Self-Portrait unveils another Jisoo campaign with London, Seoul pop-ups

Self-Portrait has unveiled a another campaign featuring Korean superstar Jisoo. The campaign covers the pre-fall collection and includes a series of new portraits captured at a recording studio in Seoul by Yoon JiYong.

Jisoo is seen living a day in the life of a pop star, wearing mini dresses in taffeta, soft denim and the label’s signature guipure lace, plus a knit two-piece set, and evening designs in red and black taffeta.

She follows in the footsteps of previous Self-Portrait celebrity faces including Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Irina Shayk, Bella Hadid, Kate Moss and Phoebe Dynevor.

Brand founder and creative director Han Chong said she’s “a real chameleon and loves to experiment with her wardrobe. We decided to shoot her in a recording studio — a place where she feels at home and comes to life — to capture her at her most authentic self. Her selection of off duty denim and relaxed twinset knits to fun partywear and evening gowns shows the full spectrum of her own personal style and felt like a diary of a pop star.”

The Jisoo link-up is possibly the label’s most significant celebrity signing and to celebrate the new campaign, for the first time Self-Portrait will be hosting a series of installations and pop-ups, open to the public, which will “bring the campaign setting to life in Seoul and London”. 

The pop-up in London will recreate the backdrop of the recording studio, and will house the latest collection including pieces selected by Jisoo for the campaign. The installation in Seoul will display the campaign series in giant formats. Both activations will “allow communities to take and reflect on their own Self-Portraits”.