When the low temperatures start to come by, cashmere season is well and truly upon us and I, for one, am always here for it. Traditionally, when shopping for the best cashmere jumpers, you …
After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone …
The UK is a wonderfully eclectic place, boasting a wide spectrum of personalities and tastes—sartorial and otherwise. It’s one of my favourite things about living here. There’s outfit inspiration to be found wherever I go. …
You might wish to remain in denial, but winter is coming, and as the saying goes, if you fail to prepare, then you need to be prepared to fail. You …
I’ll make a bold claim: this is M&S’s best selection to date. That’s a huge feat considering the numerous cult items, sell-out styles and beloved pieces that the iconic British brand has to …
Winter is a demanding time for our wardrobes. There’s a sense of juxtaposition that comes from the combination of functionality required to beat the changing weather, and the excuse to …
When I was a teen, I was besotted with the runway and a stickler for fashion forecasts. Perhaps it was one too many re-runs of The Hills, but I became …
While we love nothing more than unearthing new microtrends and patiently awaiting our favourite designers’ fresh looks at the start of each season, we don’t necessarily recommend building a wardrobe from trends …
One of the best things about working at Who What Wear UK is that we have access to a bunch of data about the shopping habits of our readers. Don’t …
If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s Premium Selection edit. The collection is always full of seriously expensive-looking, thoughtful designs …