This H&M Premium Collection Knit Is Bound to Sell Out

If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s Premium Selection edit. The collection is always full of seriously expensive-looking, thoughtful designs that could genuinely pass for designer. Exaggerated proportions, premium tailoring and a classic colour palette make it the first port of call for fashion people looking for elevated items on the more affordable high street.

The quality of the materials used is much better than the main line—pure silk, cashmere and real leather regularly feature—meaning these pieces will last much longer in your regular rotation. Yes, this often also means a slightly higher price point than you might expect from H&M, but I can confirm it’s really worth it to get so much more out of your items.

Whilst I’m certainly partial to the Premium Selection suiting, outerwear and basics, it’s the knitwear that has always stood out to me the most. For A/W 22, in fact, the brand introduced a number of gorgeous oversized cashmere-blend knits that sent the Who What Wear UK editors into what can only be described as a frenzy. Understandably, these perfect jumpers kept selling out within hours of restocks and new colourways landing, so you can imagine my delight when I checked the Premium Selection’s new-in section this morning and found a brand spanking new cream version currently available in all sizes.  

As we’re technically still in summer (though with this weather you wouldn’t believe it, would you?) it makes sense that autumn-ready knitwear isn’t quite flying off the shelves just yet. However, I can wholly recommend planning ahead in this circumstance, not only because once the fashion industry catches wind of this new H&M knit it will sell out immediately, but also because it’s already pretty chilly outside, and according to the Met Office, there’s no upcoming heatwave in sight, either. 

I’ve linked the specific knit below for you to shop (I’ll race you to the checkout), as well as more new-in knitwear and standout pieces from H&M’s Premium Selection. You know what to do.


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