Teeth whitening company Sparkling White Smile, sold in Chemist Warehouse, goes into liquidation

Teeth whitening company Sparkling White Smile, which has products sold through Chemist Warehouse, has gone into liquidation.

The teeth-whitening company was officially put into liquidation on Monday with Stephen Wesley Hathway from Helm Advisory appointed liquidator.

Sparkling White Smile has not commented on the news, with its last social media post shared on Sunday suggesting business as usual.

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Bookings are still available on the company’s website.

Alison Egan, 29, founder and director of Sparkling White Smile. Credit: Instagram/@sparklingwhitesmile

The company is run by 28-year-old Alison Egan.

Earlier this year, Egan told 7Life she started her business in 2013 as a way to make cash while she was studying and working as a mental health nurse.

“I didn’t have big aspirations. I just wanted to be a little bit more financially stable while I was studying,” Egan said.

In 2019, Egan had 75 franchises across the country, with at-home and in-salon services available.

During COVID, Egan bought back all these franchises and restructured the company to a licence model.

Sparkling White Smile then began releasing products, including the DIY kit sold at Chemist Warehouse.

It has since grown to 120 locations in Australia, New Zealand, Canada and the US.

Egan has been contacted for comment.

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