During my years working as a beauty editor it has become increasingly apparent that there’s one skincare product that people are obsessed with above all else—moisturiser. There’s no doubt that “Which moisturisers are genuinely worth the money?” is one of the questions I get asked most frequently, and it’s really no surprise when there are so many on the market.
However, skincare is deeply personal, and whilst most of us are becoming increasingly clued-up on our skin types, there’s another major factor at play when it comes to sourcing a moisturiser that will work for you—your age. Before we get into it, let me be clear: I have no time for wild anti-ageing claims or products that promise to deliver line-free skin—nothing is going to turn back the clock or completely eliminate wrinkles and fine lines that are already present on your skin.
However, the care that mature skin needs compared to what it might have done in your 20s or 30s is undoubtedly different, most notably because our collagen, hydration and elasticity levels start to decrease. So when I’m recommending moisturisers for people in their 40s, 50s, 60s and beyond, I’m focused on formulations that boost moisture levels, plump the skin and improve texture and tone.