The 8 European Fashion Trends About to Dominate in 2024

When I think of a seasonal wardrobe refresh, I immediately imagine piling all of my clothes into bags and starting from scratch. If this is also you, think again. After taking the time to search through some of 2024’s biggest runway and social media trends, I came to the realisation that many of these are items that we likely already own or are just small new additions that will have a big impact when paired with the pieces in your wardrobe. And what do all of these trends have in common? They’ve all stepped straight off the runways and onto the streets of Europe. 

There’s no need to pack your bags and book an immediate flight to Italy or the South of France though, because lately, stylish Europeans have been filling my feed with the very best street style looks from their countries and providing a source of endless style inspo. Curious as to how French women make jeans feel cool? Wondered how the Scandis are accessorising their minimalist looks? Looking for a practical winter coat with an Italian edge? You’ve come to the right place. I’ve rounded up the very best fashion trends that Europeans have already adopted and that you’re about to see everywhere in the UK over the next 12 months. 

To be expected, these chic outfits contain a mix of current trends, classics and those yet to be discovered by the masses, so should you be looking for an easy cold-weather look that will take you into spring too, these are the ones worth bookmarking.  Keep scrolling to see which pieces are ticking our boxes, and shop them for yourself.

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