It’s official, TikTok is set to take on Google‘s video platform YouTube. The Chinese giant that changed the way people consume videos on mobiles with its short-form videos, is now set to take on YouTube‘s long video format. TikTok confirmed to TechCrunch that the company is testing the ability for users to upload 15 minute videos. According to the report, the short-video app said that the new upload limit is being tested in select regions with a limited group of users. The company, however, declined to share specifics. The new option increases the video upload limit on the app from 10 minutes to 15 minutes.
The change is said to have been first noted by social media consultant Matt Navarra, who posted a screenshot of a message shown to users who have access to the new option. As per the screenshot, users can upload longer videos to the platform from both the TikTok app and on desktop.
Moving into YouTube space
YouTube and TikTok have different origins. YouTube was created for use through a web browser, while TikTok was built for use on mobile. However, over the years the differences have blurred, with both encroaching into each other’s spaces.
TikTok entered the social media fray in 2016 with its short videos. The company initially gained fame for being the most popular short-form video platform, but has slowly been embracing long-form content. Earlier this year, TikTok expanded its maximum video length to 10 minutes, up from three minutes. The 3 minutes limit was introduced in 2022, before that the limit was 60 seconds after initially expanding from 15 seconds.
The enhanced 15-minute time limit puts TikTok in more direct competition with YouTube. The move indicates that TikTok is looking to attract longer-form video creators who normally post content on YouTube. In the past few years, while TikTok has moved to longer videos, YouTube has adopted shorter videos with YouTube Shorts, an India first product. TikTok has also moved further into YouTube’s territory with a horizontal full screen mode that’s being tested in select regions.
The expanded video length is said to be aimed at giving creators even more time and flexibility when sharing things like cooking recipes, beauty tutorials, education content and comedy sketches. Currently, if a video is longer than 10 minutes, creators will direct viewers to a “Part 2” video. With this expanded time limit, creators may no longer have to create an entire video series when sharing content.
The change is said to have been first noted by social media consultant Matt Navarra, who posted a screenshot of a message shown to users who have access to the new option. As per the screenshot, users can upload longer videos to the platform from both the TikTok app and on desktop.
Moving into YouTube space
YouTube and TikTok have different origins. YouTube was created for use through a web browser, while TikTok was built for use on mobile. However, over the years the differences have blurred, with both encroaching into each other’s spaces.
TikTok entered the social media fray in 2016 with its short videos. The company initially gained fame for being the most popular short-form video platform, but has slowly been embracing long-form content. Earlier this year, TikTok expanded its maximum video length to 10 minutes, up from three minutes. The 3 minutes limit was introduced in 2022, before that the limit was 60 seconds after initially expanding from 15 seconds.
The enhanced 15-minute time limit puts TikTok in more direct competition with YouTube. The move indicates that TikTok is looking to attract longer-form video creators who normally post content on YouTube. In the past few years, while TikTok has moved to longer videos, YouTube has adopted shorter videos with YouTube Shorts, an India first product. TikTok has also moved further into YouTube’s territory with a horizontal full screen mode that’s being tested in select regions.
The expanded video length is said to be aimed at giving creators even more time and flexibility when sharing things like cooking recipes, beauty tutorials, education content and comedy sketches. Currently, if a video is longer than 10 minutes, creators will direct viewers to a “Part 2” video. With this expanded time limit, creators may no longer have to create an entire video series when sharing content.
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