VeeCollective and Goop launch co-branded wellness bag

Berlin-based handbag brand VeeCollective is teaming up with Goop, the lifestyle brand founded by Gwyneth Paltrow, to launch an exclusive co-branded wellness bag. 

Set to make its debut on Saturday, the limited-edition version of VeeCollective’s customer-favorite Porter bag will launch in Goop’s signature soft pink hue, extending to the detachable pouch, and the shoulder strap, envisioned in a complementary tonal color and featuring Goop’s recognizable logo.

All VeeCollective bags are made using 100% recycled materials from the outer fabrication through fillings, linings and even down to the thread. This limited edition is available in only 500 pieces.

The Porter bag has already made waves in the American market, becoming a staple among influencers and celebrities for gym sessions, travel, and everyday use. The launch follows a series of successful events together. 

“We are extremely excited and proud to announce our exclusive collaboration with Goop. As a brand, Goop is iconic,” said Lili Radu, co-founder of VeeCollective.

“After joining forces for four pop-up events in NYC and the Hamptons, where we offered monogramming on our bags, we’ve experienced the incredible enthusiasm of the Goop community. This collaboration marks an exhilarating new chapter, and the bags are absolutely phenomenal!”

The bag retails for $295 and is available exclusively via vee-collective.com and Goop distribution channels.