Zimmermann opens second Paris boutique

Zimmermann has opened a second Paris boutique, moving into one of Europe’s greatest luxury thoroughfares on Faubourg St Honoré.

The latest French store of Zimmermann, Australia’s most happening runway marque, is located right opposite the British Embassy at 46 Faubourg St Honoré and the corner of rue d’Anjou.
 
Nestled inside an elegant pre-war building, the new boutique means that Zimmermann will now rub shoulders with the likes of Hermès, Chanel, Saint Laurent, Lanvin and Burberry – each of which have large stores within 100 meters.

“It’s such an exciting time in Paris and it’s great to be opening our new store on Rue du Faubourg Saint Honoré. For this project we wanted our clients to feel like they were in a completely unique environment, one that captures the heart of our brand but still has a strong connection to the local area at the same time,” said founder and creative director Nicky Zimmermann in a release.
 
The multi-story retail space, which was previously occupied by Salvatore Ferragamo, also happens to be located just a stone’s throw from the brand’s European headquarters and designed in collaboration with Studio McQualter. 
 
“We’re excited to continue to connect with our clients in Paris and allow them to immerse themselves in the world of Zimmermann,” added Nicky. 
 
The opening underlines the remarkably rapid growth of Zimmermann, which started as a swimwear line sold in a street market in Paddington, Sydney, and has grown to become Australia’s first billion-dollar runway fashion brand.
 

The new store occupies over 288 square metres, and means the brand now has some 60 boutiques worldwide. It has been designed to create a place of warmth and optimism; the brand stressed. Like its sister store on Rue Francois Premier, the exterior was made lighter and more approachable using metal windows, teamed with distinctive cream fabric awnings and twisted iron arm brackets.
 
The ground floor features plaster walls and Palladiana marble flooring ; freestanding wardrobes; reclaimed timber window displays and modernist furnishings like Daniel Elm wood armchairs, art deco side tables and a rare 1970’s circular wood and glass table from Nerone Y Patuzzi. A pre-cast concrete staircase leads to the second floor, where galvanised metallic and glass doors separate the collections, anchored with a vast red vintage lacquered Chinese coromandel screen, converted as a wardrobe. 
 
All told, the store captures the unique blend of Australia optimism, Southern Hemisphere insouciance, artful naivety and haute bohemian panache that is Zimmermann. Hence, the eclectic store design includes Phillippe Barbier table lamps, mid-century metallic wall sconces, an Akari floor lamp and 1950’s Italian chandelier, bespoke striped Kilim rugs, Bauhaus armchairs and bright Jim Thompson double-sided curtaining. 
 

All juxtaposed with art pieces – a mural artwork positioned over the staircase, commissioned by Alistair McLuckie and executed in white and blue Sgaffito by Barcelona from Estucs Oriol Garcia. Close by to modernist vases from the likes of Nelly Yassef or Herman Kahler, and paintings by Australian artists such as Troy Emery. 
 
Zimmermann’s Paris boutique has opened with the Fall ’23 collection, presented in October at Paris Fashion Week, where the brand has shown for the past several years. Along with Resort ’24 and Resort Swim ’24 collections – with recently unveiled campaigns featuring Barbara Valente and Malika El Maslouhi respectively.